Value Management as a Strategy for Global Competitiveness in Lottemart (2010)

Based on the case study by Zenith Management Consulting. Original content available at Wal-Mart-Strategy

[Description]

This is a project that I presented in my early years at Lottemart. Data has been reprinted with permission from Zenith Management Consulting.

While most ideas remain idealistic, thanks to technology development, some ideas have been applied in my company.

Direct mail has been realised as direct SMS. Currently, substituted by mobile apps.

Exclusive item sourcing is increasing within the company.

Key points

• Changing customer expectations are forcing retail companies to change their strategies

• Value management is key in creating a perception within the customers' mind. This perception is an competitive advantage that is difficult for competitors to imitate.

• Value management should address 5 aspects

1. Price presentation

2. Product quality

3. Product scope

4. Customer service

5. Convenience